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Fenomen stsenarnosti angloyazychnogo reklamnogo teksta.

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Pages: 132

Language: Russian

Book format: An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Publisher: LAP LAMBERT Academic Publishing (21 Mar. 2013)

By: Inna Mozdon (Author), Natal'ya Saburova (Author)

Dlya modelirovaniya rechevogo vzaimodeystviya v raznykh tipakh diskursa predstavlyaetsya dostatochno plodotvornoy popytka primeneniya stsenariya. V kognitivnoy lingvistike stsenariy opredelyaetsya kak kontseptual'naya struktura dlya protsedurnogo predstavleniya znaniy i tipizirovannoy situatsii. v knige opisan opyt razrabotki stsenarnogo opisaniya reklamnogo teksta. dlya tselostnogo predstavleniya stsenariev rechevogo vzaimodeystviya v reklame privlekayutsya dannye teorii rechevykh deystviy (aktov), klassifikatsiya yazykovykh funktsiy, teorii vozdeystviya, teorii argumentatsii i psikhologicheskoy motivatsii. kompleksnoe opisanie reklamnykh tekstov osushchestvleno s pomoshch'yu diskurs-analiza i pragmalingvisticheskikh metodov izucheniya materiala.

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